An elaborate promotional campaign seeks to reintroduce the Babar brand to American children ahead of 2013, the 80th anniversary of the United States publication of the first Babar book.
Advertising: Babar, King of Elephants, Celebrates 80th Anniversary
The New York Times - 14 Nov 2012 07:01
An elaborate promotional campaign seeks to reintroduce the Babar brand to American children ahead of 2013, the 80th anniversary of the United States publication of the first Babar book.
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